The term big data is misleading. It’s not the size – it’s how you use it, and we’ll show you how.
Be everywhere, and people will find you. Even if that’s a bit trippy conceptually, Inbound Marketing has got a growing legion of followers that don’t wear flowing orange robes or dance naked around a full moon bonfire (not that there’s anything wrong with that). As the name suggest, Inbound creates traffic and leads by distributing content across the web and other media channels.
It encompasses Social Media, SEO, blogging & PR, but is also focussed on what happens after the click in terms of the measurable return on money and effort. Performance-based media buys fall into this mix too, and it’s all tied together through Analytics – not just Google, but any other data metrics available to us through the tools that we use and the customers that interact with our businesses. Throw in email marketing – and specifically marketing automation, where messages are triggered based on events in your customer database – and you’ve got a one-stop-shop for anything you ever wanted to know about digital marketing
Digital Strategy
The Thinking part is the hardest to get right. Too little and you get wasted effort, too much and it’s death by analysis. Whether enterprise digital strategy, a website, a workshop, or a startup waiting to be born, we’ll help you get the thinking part, well, just right.
Creative Services
No matter how clever something is, if it doesn’t look good, chances are your audience won’t like it, won’t use it or won’t respond to it. The Distillery makes websites, print, motion graphics, online ads, facebook pages and email templates, and our design disciples make them beautiful.
Campaigns
By distilling your key objectives the Distillery will help you conceive, plan and manage your campaign where outcomes are the focus and creative and channels are just functions, important, but secondary.
Social Media
Facebook, Twitter, Pinterest, Youtube, Google+, Foursquare, Vimeo, LinkedIn. Social Media. Does this sound more like a social nightmare to you? We can help!
Online Ads
Banner ads, MRECS, skyscrapers, leaderboards, page takeovers, expandables, IAB Standards, AdServing, Campaign Optimisation, Perform buys, CPA buys, Affiliate Marketing. Sounds like fun!
Search
The Distillery has in-house search aficionados who deal with both SEO (Search Engine Optimisation) and PPC (paid search) – which contrary to some opinion should almost always be considered as part of a single search strategy – and can help with on-page optimisation, linking, campaigns, conversion tracking and analysis.
Email Marketing
Still the benchmark for marketing ROI the Distillery leads the local market in email marketing technology and know-how. With partnerships with Silverpop and Strongmail and experienced people who can map and manage everything from newsletters to the most complex automated campaigns.
Analytics
Direct marketing 101 tell us it ain’t worth doing if you don’t measure it. The Distillery helps clients set up goal funnels and campaign source conversion tracking so you know what your visitors are doing, where they come from and where you’re getting bang for your buck
