Snapchat’s ‘Snap Pixel’

Snapchat’s ‘Snap Pixel’

Snapchat have jumped on the ‘Pixel’ band-wagon, giving marketers a host of new targeting and tracking features for the platforms native Ads Manager.

Similar to the Facebook Pixel, the Snap Pixel is a piece of javascript that once added to your website will start sending information back to your Snapchat ad account. Once the pixel is in place, Snapchat suggests that marketers will be able to:

  • “See all the actions that take place on your site, across all devices”.
  • “Create audiences and lookalikes based on the activities on your website”.
  • “Optimize based on true [real time] results”.

The Snap Pixel is currently in closed beta but advertisers can sign up via the Ads Manager dashboard.

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Snap Pixel

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