Snapchat have jumped on the ‘Pixel’ band-wagon, giving marketers a host of new targeting and tracking features for the platforms native Ads Manager.
- “See all the actions that take place on your site, across all devices”.
- “Create audiences and lookalikes based on the activities on your website”.
- “Optimize based on true [real time] results”.
The Snap Pixel is currently in closed beta but advertisers can sign up via the Ads Manager dashboard.