Creating a unique transport app in a cluttered market was no simple task. With research, workshops and user feedback we worked closely with Adelaide Metro to design and develop cross-platform app MetroMATE. After consultation, a road map of functionality was created and we embarked on a journey which led MetroMATE to become the second most downloaded transport app in the App Store.
Initially, helping people who are less au fait with public transport was our main goal. It was identified that making multiple changes along a journey often appears confusing and incidentally puts people off using it. Our unique approach was to visually show the journey – walking time, changes and all of the routes – in colourful blocks, quickly letting users see the best route for them.
The second big feature to be added was the much requested ‘stops mode’ – giving people the option to search and view real time arrivals at stations and stops.
We continue to work closely with Adelaide Metro and look forward to bringing Adelaide even more exciting updates in the future.