The Royal Society for the Blind commissioned The Distillery for the design and development of a new website. The new website needed to better portray the work that RSB is doing for a range of stakeholder groups. The site needed to encompass a contemporary design aimed at improving user experience and increasing engagement.
Working with RSB Australia’s national office in Adelaide, we created a website that incorporated global best practice in WCAG accessibility and usability, but also focuses on both the human, and humanitarian, aspects of RSB. We wanted to bring the people – whether employee, volunteer, or client (and of course the puppies) – to life.
The Distillery is currently working with RSB on a strategy to increase website traffic and conversions.