Kristian Hedge

General Manager

Kristian has almost 20 years of experience in B2C e-commerce. His digital marketing work has been nominated for over 20 national and global mobile marketing and direct response marketing awards for 5 wins. His experience spans the founding of successful B2C start-ups in e-commerce, being part of leadership teams at 5th Finger, Big Red Group, Lux Everyday and 3 years as CEO of a company within a publicly listed group. In the last few years he’s been supporting the growth of early stage companies as part of the State Government’s $28 million Research Commercialisation and Start-up Fund. Busy fellow. Nowadays he works with The Distillery and runs our startup incubator The Moonshine Lab, assisting startups and advising corporate clients on innovation and rapid new product development.