Paulmara Estate Wines
< / h 1 >THE CLIENT
PAULMARA ESTATE WINES
Paulmara is a family owned and operated winery in the Barossa Valley.
THE TASK
Paulmara engaged the distillery to build a new website that better reflected their story, values and personality. Timeless design was key, along with ease of maintenance and the ability to scale-up the capabilities of their wine club offerings.
THE PROCESS
The Distillery proposed a fresh new WordPress based website with a WooCommerce integration to support online transactions. We identified the website objectives as a platform to tell their boutique winery story with soul, develop sales through eCommerce stores and draw customers in through showcasing tastings and events. Through newsletter sign ups we further increased wine club memberships. Their new website has been built to be easily maintained, scalable and future proof considering the ongoing needs of their consumer base and wine club. Additionally, we collaborated with digital marketing agency Neon Treehouse to ensure the website was built with best SEO practices.
THE RESULTS
“From the first meeting with The Distillery, we immediately felt confident that they understood us, our business, our ethos and what we wanted our website to say about us.”
– Mara (Director | Production Manager at Paulmara Estate Wines)
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